Branding
A company’s brand should reflect the heart and soul of the business. The best way to accomplish this is by choosing colors and shapes that reflect the business's goals and aspirations. At Ashleigh Newton Design, we strive to truly understand our client’s heartbeat before we begin designing. Knowing our clients helps us capture their ideas, hopes, and dreams in our designs and enables us to create products that speak to the essence of our clients companies.
Georgia Select Fish Farm, LLC
In the last year, I had the privilege of working with Georgia Select Fish Farm on their branding, website creation, and promotional products. I always enjoy working with new companies because it enables me to learn more about other industries and helps me better understand how I can use my graphic design skills to positively impact their business.
Newton Design Solutions
A few years ago, a construction design company, Newton Design Solutions, approached us and requested a new brand identity for the company. The young start-up company specializes in as-built drawings and renovation plans. After discussions with the client, we learned that they wanted to keep some aspects of the current design, such as the roof motif and the letters of the company, “NDS.” With these parameters in mind, we created a new branding campaign that modernized their logo and incorporated their industry's work. While this company and Ashleigh Newton Design have now merged, this logo and branding are still in use throughout our BIM Design department.
Visual Arts Department
For the Visual Arts Department at John Brown University, Ashleigh Newton Design was asked to make a new logo that depicted their fun and playful yet professional style. After much brainstorming and consideration, we created a logo that played with aspects of transparency while incorporating the basic triangular shapes of the letters V and A.
Additional Branding
This is an assortment of other logos and marketing materials that we have created for a variety of businesses. Each piece was created to speak to the company’s personality and work field while also keeping in mind the constraints of modern logo usage, like social media and common printing platforms.






